Alala

Alala is a minority & female-founded, luxury athleisure brand. I supported the company as the sole Graphic Designer in creating brand assets and creative direction across a range of media.

Client

Alala

Year

2019-2022

Category

Art direction • marketing design

FALL/WINTER 2022
Campaign

A photoshoot conceptualized around the Design Director's inspiration for the Fall/Winter 2022 season to highlight the products of the collection.

Role:
Creative direction, prop coordinator, posing direction, stylist, image retouching, and asset creation

FALL 2021
LIFESTYLE PHOTOSHOOT

A photoshoot built to tell a lifestyle story for the fall 2021 collection.

Role:
Assist with creative direction, posing direction, image retouching, asset creation, and BTS content.

SUMMER 2022
tennis campaign

A photoshoot conceptualized around the Design Director's inspiration for the Summer 2022 Tennis collection.

Role: Assist creative direction, location scouting, image retouching, and asset creation

Currently open to new opportunities and projects. Feel free to reach out.

Currently open to new opportunities and projects. Feel free to reach out.

Currently open to new opportunities and projects. Feel free to reach out.