RESUME              ABOUT









FEELING PECKISH?

BUGGIN’ SNACKS









WHAT IS IT

BUGGIN’ strives to create a healthy planet and healthy people with incredibly delicious insect-based snacks!  With BUGGIN’ I️ hope to break taboos and educate people on the world of bugs and alternative protein sources. Insects are eaten by over 2 billion people worldwide, and for the sake of our planet, it’s time we follow suit.

BUT WHY CRICKETS?


How could this tiny insect have a huge impact? And why would people want to eat them? Well, let’s talk about I️t.







POPULATION GROWTH 
& FOOD SUPPLY


Crickets can be farmed vertically! Thoughtful, sustainable solutions to feed our growing population are more important than ever. Crickets require 7% of the land cows need to produce the same amount of protein! CRAZY! Verticle farming could reduce this footprint even more and increase food supply in densely populated cities.



THE DESIGN PROCESS







AUDIENCE


Millennials, from the mid-’20s to mid-’40s. Millennials shop with a “social First” Mindset, in fact, 70% of millennials are willing to pay more for a product that has the promise of environmental sustainability. Considering they have a majority of buying power, I thought they were a super important market to reach when developing this brand.

PRELIMINARY SKETCHES


When creating assets for the brand, I started with my logo. I wanted the energy to feel inviting and fun by using shapes and movements found in crickets. I began with some initial sketches that allowed me to expiriment with the double g.




GOING DIGITAL


Once I️ figured out I️ wanted to manipulate the type to replicate the shape of the cricket, I️ began to play around digitally. I️ wanted the type to look like it was hopping away and have a lot of playful movement while subtly referencing our champion, the cricket. 


I️NITIAL PACKAGE DESIGN


I️ began playing around with hand done type to create an organic, free feeling. While aesthetically I️ enjoyed how this looked, it wasn’t making sense for this brand. When looking at this packaging there was nothing that alerted to it being made of bugs, the most important part of the brand. It was also beginnign to feel child like and stray away from the ausience I️ was aiming for.



BACK TO THE DRAWING BOARD


After establishing that my previous designs were not working, I️ scaled it back and went with a high impact type and messaging that draws your eye. The consumer is already drawn in by the promise of high protein so there is more likelyhood to buy when they read that is made from crickets. I️ also incorporated die-cuts into the packaging to create a parallel to the natural environment and the brand. I️ wanted the box to feel like it came from nature and there is more to reveal below the surface.





FINAL DELIVERABLES







I️G GRID


Utlilizing Instagram was super important for me when creating this brand. Over 50% of users fall within the millenial age demographic. I️ wanted to incorporate testimonials, fun graphics, fast facts, and user generated content to create a dynamic IG grid.



I️G STORIES


Instagram stories and highlights are super useful for any brand. Since highlights remain in place, I️ found it a great way to share information about the brand along with the items we sell. It is also a great place to incorporate user generated content and repost images shared by our fans!

LINKEDIN     *      INSTAGRAM      *     MUSIC