What is it?
Visual Identity, art direction, package design, and photography for BUGGIN’, a brand offering sustainable insect-based snacks. The project aimed to position BUGGIN’ as a leader in the sustainable snacking industry by emphasizing their commitment to environmental responsibility and nutritious, flavorful products.
the purpose
BUGGIN’ strives to empower consumers to make eco-friendly choices without compromising on taste or nutrition. By using cricket-inspired branding and nature-driven visuals, the brand aims to educate and inspire a shift towards sustainable food practices. The goal is to make sustainable snacking accessible and appealing to a conscientious consumer base.
the solution
The visual identity of BUGGIN’ features a cricket-inspired logo, an earthy color palette, and high-impact typography. These elements are integrated into packaging and promotional materials, creating a cohesive narrative that highlights sustainability and quality. The design invites consumers to explore a new frontier in snacking while fostering a deeper connection to their food sources.
