Le Couteau
A sophisticated and edgy bistro that marries the charm of classic French fare with the richness of locally sourced, seasonal ingredients
Client
Le couteau
Year
2024
Category
branding • art direction • Illustration
What is it?
Visual Identity and asset creation for Le Couteau, a sophisticated French Bistro located in the Hudson River Valley. The project involved crafting a brand identity that reflects the charm of Paris, the energy of jazz music, and an elevated restaurant experience.
the purpose
To create a dining experience where patrons can savor meticulously crafted dishes amidst the ambiance of a jazz band. Le Couteau aims to be a destination that celebrates the artistry of culinary craftsmanship and French tradition.
the solution
Le Couteau was designed to embody the cultural gravitas of Carbone, the transcendence of The Django, and the institutional reputation of Balthazar. Inspired by the chef’s essential tool –the knife – the branding was crafted to evoke sophistication and authenticity while paying tribute to true culinary craftsmanship.
