The Crescendo
The Crescendo is a dynamic community development that celebrates music, art, and green space in Cleveland, Ohio.
Client
the crescendo
Year
2021
Category
systems design • wayfinding
What is it?
A collaborative project to design a brand identity and environmental graphic systems for an urban green space in Cleveland, Ohio. The Crescendo aimed to create a dynamic and cohesive visual experience that enhances community interaction and accessibility for all.
the purpose
To transform an urban space near Playhouse Square into a vibrant and accessible community hub. The project sought to integrate cultural elements including music and art into the design to reflect the lively spirit of Cleveland’s creative scene.
the solution
The brand identity for The Crescendo incorporated musical motifs like the crescendo symbol and dynamic exclamation marks, inspired by the surrounding architecture. These elements were applied to signage and environmental graphics, creating an interactive and energetic atmosphere. The design aimed to facilitate navigation and engagement within the space, encouraging community interaction and cultural exchange among visitors.
